True


It all started...

... in 2015 with an extended internship in Mongolia. Traditional camel wool socks helped Malte keep his feet warm during the freezing winter months and his enthusiasm for Mongolian wool products was born. On the flight back to Germany, he filled his backpack to the maximum weight with camel wool socks, so that his family and friends were perfectly equipped for winter.

Feedback was outstanding and supplies were urgently needed. While having a beer with friends on the town hall square in Aachen, an idea was born to start a small business. Thus, the geoscientist Malte became a retailer of socks and happy camel was born.

Malte mit brauner Mütze lächelt neben Kamel in die Kamera
Lennart klebt eine Notiz an eine Wand

A playground during studies

At first, happy camel was an exciting project alongside university studies - after all, how often do you get to start a business? There were many problems to solve and questions to answer. However, the principle was that most difficulties could be overcome with a little googling, creativity and by asking concrete questions to the right people. Support from friends as well as feedback from first customers was motivating and helped to further grow the company.

When graduation neared, the question arose: What to do with happy camel? Malte decided to continue with his startup and the Steppenstrolch GmbH was founded. Together with his friends Lennart and Markus, he then transferred his sole proprietorship into the company in July 2020. Another three months later, the first store was opened in the beautiful city center of Aachen.

Where the journey takes us

With experience, both professionalism and responsibility grow. Processes and working structures must be created that guarantee that we pursue our vision at all times, comply with the legal framework and at the same time operate sustainably. We see ourselves as a new generation of founders that does things differently than our predecessors: We are fair, move at eye level with our partners and naturally use digital solutions for efficient business management.

Our vision is to make fluffy, warm and fairly produced wool products from Mongolia known and popular across Europe. It is our aim to be a company that is fair to all stakeholders. This begins with the animals, who can enjoy their life in the wild, and includes fair wages for manufacturers, as well as fair working conditions for our employees.

Die Fensterfront und ein Aufsteller mit einem Kamel drauf vor einem Laden

To install this Web App in your iPhone/iPad press and then Add to Home Screen.

.